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Ho
Yu-Man
A
NOVELTY: LET
TRADITIONAL
CHINESE
MEDICINE
GO
INTERNATIONAL
Referring
to
a Chinese folk
treatment of
cutaneous or skin
scraping therapy,
the
movie en-
titled
"Gua
Sha" sets
off
new
thoughts
on
TCM
modernization
and international promotion. The
West
first
learned TCM
when
former
US President Nixon com-
mended on acupuncture in
1972
after witnessing acupuncture an-
esthesia
in
China. However, for
other TCM concepts,
the
way
ahead
is
arduous
-
out
of
the
rap-
idly growing annual international
TCM
market
ol
USD
16 billion,
Japan shared
80"/",
Korea,
10"/o
but
China,
just
3%,
mostly
to
Asia. With
the
best theoretical
concepts
and
much
to
be
explored, application changes of
TCM are called
for,
despite the
complex formulation.
For
interna-
tional promotion:
(1)
with
TCM
colleges and universities
as
the
base, isolation of effective
com-
ponents
of
TCM formulation
(2)
with
modern equipment, estab-
lish quality control for
effective
components (3)
define
mecha-
nisms of action and action
targets
for effective components. Above
all,
production
of
stable,
high
quality products with well-defined
effectiveness, mechanisms
of
action
and limited
adverse effects
would
promote TCM effectively
even to
the
uninitiated.
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36
